A selection of past work
Brastel, TV commercial
Summary:
TV commercial for Brastel, a Brazilian phone company. The commercial was aired in Japan on CNN and BBC.
Notes:
To establish the at the time rather unknown brand, the brand colours were emphasised, so people would directly connect the colours with Brastel. A silhouette-style animation would achieve the highest colour impact so a fully animated commercial was created.
After completion of the main English version also Brazilian, Chinese, Bengali and Korean versions of the commercial were produced.
Project tags:
concept,design,illustration,animation,video
Otto Japan digital signage animation
Summary:
A test conducted with Otto Japan. Video for display on a large TV-screen in a café in Tokyo, as digital signage. Thusly the video has no audio.
Notes:
The idea was to show their current collection and advertise the Otto brand along with the URL of the online shop. Due to their up-market branding, too aggresive placement of the logo and URL would have given a too pushy and cheap image and thusly was avoided.
Standard model shots also used in their catalogue were used for a cost-effective solution.